Here is my final direct mail idea. I am happy with the overall look and I'm pleased that I got to add a polaroid within my work again! The type I have used is Brush Script MT. This type again adds to the romantic theme that I have going on. I didn't initially think if it would relate to the target audience enough, but then realised the rest of the content, as well as the layout of the Direct mail is enough to do so. I feel that the Yo sushi logo works well and stands out on the bottom of the polaroid so you quickly know where the Dm is from. I had a think about the way in which my Dm should come across I have added an offer on the dm to get people to go to Yo sushi, I have made the Dm for a valentines day offer again working with the love theme. I wanted to viewer to take in the design. It's quirky enough to grab the attention of the target audience again using the polaroid something that is relevant and seen to be cool. It's just not a leaflet with information on it. I would want to print this out on material that would be something that would be similar to a polaroid too. I have also kept to what the brief is asking for by using elements from my mural, keeping the brand values strong in this way.
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