After a group discussion I got thinking to why and what would be relevant to my target audience and what would make my mural really stand out.It seems from day one we are introduced to a world of branding and the client basis for our Yo sushi is 18-25, an age group that I would say is quite cynical and expect a lot more when it comes to marketing a brand name or certain image, so I need to be able to even more so justify every part of my chosen style for my mural. In our discussion we talked about certain people such as David Beckham and why he is associated with certain brands so much. I will need to look into the reasoning for why brands are successful and what makes the client base brand loyal.
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