Monday, 4 October 2010

New brief...


The brief for our new project is to look into way in which we can emphasise the Yo sushi brand specific to a certain city. The project requires us to look at ways in which we can use aspects of a cities local and historical contexts that will then appeal to the more contemporary audience of Yo! sushi in the form of a wall mural.
 I will need to initially need to pick a city using 'top of the mind branding' to get me started and then from there look further into the way that architecture, type,songs, quotes imagery can be used in a way to appeal to the client base....

GO......!

Pick city? London town? New York city? Or somewhere else....

Starting thinking!

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